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26 weeks at 4 hours per day (520 hours)
The Office Administration – Marketing Specialist will prepare students in the key
aspects of business administration required for working in Marketing. This course
provides the same core, fundamental skills employers look for in administrative
personnel that are included in our Office Administration – Generalist Program, but
also includes additional training in Business Management and Marketing. Students
will complete a variety of lessons and exercises to understand approaches to
strategic planning and organizational structure, and how to improve team
effectiveness, decision making and performance standards in the workplace.
Students will complete modules in Introductory Microsoft Office Applications
including Word, Excel and PowerPoint to be able to create the various documents
used by businesses. Students will also be introduced to accounting concepts and
procedures including debits and credits and how to analyze and record business
transactions.
Students will learn how to use the computerized accounting software QuickBooks
to support small business activities. Business Management modules introduces the
student to the environment of Canadian Business with an overview of the
organizational structures of businesses; management functions in an enterprise;
and the challenges of managing marketing, operations, information technology,
finance and human resources.
Marketing modules teach students about the principles and applications of
marketing in organizations and in the marketplace and include topics such as the
global marketing environment, developing marketing opportunities and strategies,
product development, pricing strategies, distribution channels, promotion
techniques and managing marketing through customer relationships, social
responsibility and marketing ethics.
In-class training will conclude with Career Management, to produce the necessary
job search documents and provide students with effective interviewing skills to
ensure their success in the career search process.
Career Options:
- Administrative Assistant
- Marketing Assistant
Related NOC:
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